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Products & Ingredients

Rotating Labels

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By: Sean Moloughney

Editor, Nutraceuticals World

Market-Wise Enterprises has begun to market its newest patented innovation in supplement packaging, the Rotating Label. Originally developed by Ste­phen Key Design, the Rotating Label permits customers to rotate a bottle’s label and provide additional consumer-friendly information, including cross promotions, more in-depth product explanations, consumer education, brand awareness multi-lingual information, advertising and contests and gaming promotions. Rotating Labels’ patented design includes a two-ply label that is applied with standard labeling equipment. A clear window panel on the top layer spins to reveal the information on the bottom label or container.

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